Services
I love new and challenging projects and am open for commissions for copywriting, content strategy, digital content, research and publishing projects. Please check out my profile on LinkedIn for my CV and to connect with me.
Copywriting
Writing is my bread and butter. You name the channel, I’ve written for it. Need a refresh of your website copy? Fancy showcasing your work through a series of case studies? Want to add an SEO-optimised blog series to your website? I will work with you to hone a tone of voice representative of your business and that speaks to your customers.
Content Strategy
I have extensive experience working to build audiences through content. I can work with you to build buyer personas and, coupled with your strategic objectives, build a comprehensive content plan for your business. Whether you simply need help optimising your landing pages for lead gen or want to build a comprehensive marketing automation programme, I can help.
Awards Entries
Having previously judged and organised the ceremonies for publishing awards in Australia, I have a keen understanding of what goes into a winning awards entry. I will work closely with your team to pull out the details required to meet the awards criteria and get your entry in front of the judges.
Sales Collateral
As a former journalist, I greatly enjoy getting under the skin of an industry. Similarly, in a business environment, I work hard to understand and interact with a company’s people to ensure I create collateral that helps them achieve their business objectives, sales.
Digital Content
Not sure where to start with your website redesign? Looking to overhaul your newsletter? Want to kick-start your social channels? Let me help. Over the years I have project managed multiple website and newsletter relaunches and am skilled in building blog and social strategies from scratch.
Research
Using research as a flagship campaign for your business can be a great way to create lead gen opportunities across a whole year. I am skilled in the project management of research projects from conception through to launch and promotion. I can work with your stakeholders to bring together a complete campaign that will drive leads to your business for some time to come.
Publishing
Magazines have always been my passion. I’ve edited titles in the real estate, public works and travel sectors, and written for an even broader range of B2B and consumer publications. My passion is to make even the most technical of topics accessible. Learning magazine craft early in my career has also meant that I have bags of experience working closely with designers and printers, and a high respect for deadlines.